Richard is a experience Pedorthist, and following his personal commitment to help others, joined forces with Lance and CBC Foot Products to provide his immense expertise. 

Richard is highly educated on the 52 bones, 66 joints, 214 ligaments and 38 tendons and muscles that make up the foot. He has a accute awareness of even the smallest issues, as even the slightest imbalance in your feet can cause immense pain. Richard strives to prevent and aid those with chronic pain, so they can life the happy and healthy lifestyles they deserve. 

Richard specializes in treating the most the most common types of foot pain, including:
Plantar Fasciitis (Arch pain)
Achilles Tendonitis (Rear foot pain)
Heel Spurs (Heel pain)
and Bunion Pain (Big toe pain)

Richard sees the foot Like the foundation of a house. Your feet support the weight of everything above them. When a small problem develops in your feet, the subtle changes in the way you walk and will cause a chain reaction of adjustments in your posture and walking mechanics.  These changes can put stress on joints higher up in your body and lead to more serious problems such as foot pain, knee pain, hip pain and back pain.






Richard Casanova - Manager / Pedorthist  




About Us

Lance Colins - CEO / Pedorthist / Founder 



Arshdeep Singh - Executive Account Manager



Lance's story began in 1978, when he was introduced to custom-made orthotics.  After he studied orthotics under Dr. George Alznner, he immediately knew he had discovered his passion and focus.  With the full support of his loving wife, Cindey Colins, who he has been happily married to since 1962, he made this pursuit a lifelong commitment to her, his career and finally, his patients.


After many years of trial and error, he obtained a patent on his own orthotic called The Shoemate® Orthotic in 1982.  


 Constructed from High-tech semi-rigid EVA from Canada,
 postings; a composite of cork and rubber from France,
 Top covers; plastazote, lunairflex and bocklite from Europe and United States of America
 The Shoemate is a specially designed combination of different material densities and cushion to accommodate each individuals’ specific foot function.


Fast forward to 2019, 37 years since the conception of The Shoemate®, and CBC's reputation runs deep globally from a lifelong commitment to quality and patient results. 


 Lance Colins named his aspiring company in 1982 after his wife’s monogram C.B.C. because she was his driving force to succeed. At CBC Foot Products, Lance has spent over 37 years perfecting and refining custom-made orthotics. Firmly standing behind his methodology and The Shoemate® Orthotic - so much that we offer lifetime guarantee and warranty on the product and service.

 To date, Lance has helped the quality of life for over 200,000 patients globally.





​CBC Foot Products Ltd. 

Home of The Shoemate® Custom Orthotic 


Arshdeep is the newest member of the CBC Foot Products team! He manages the accounts of all our current and new customers, to ensure their information is properly secured and collected. Arshdeep specializes in system optimization, allowing CBC Foot Products to provide the most efficient and simple customer experience in Calgary! 


Additionally, Arshdeep has undergone CBC Foot Products full assesment training, allowing him to assist people with better understanding their feet and individual needs. He works hand-in-hand with Richard and Lance, to ensure the CBC Foot Experience is always at the highest caliber possible. 


He also works closely with CBC Foot Products marketing / social media team, which entails engaging online via numerous social platforms.


Arshdeep is especially passionate about serving and helping others, which is clearly shown anytime he is working with a client.